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![Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen](https://heidicohen.com/wp-content/uploads/Marketing-4-Moments-of-Truth.jpg "Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen")
Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen
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PR Smith Marketing - Do You Recognise THIS ZMOT? From Trigger, to Initial Consideration Set, to Zero Moment Of Truth, to First Moment Of Truth, to Purchase Decision, to Second Moment Of
