imc planning model

Each are important in their own right and can be applied to practically any business or organization, no matter the size or industry. While your plan might utilize each marketing communications function differently, the overall idea remains the same. Develop brand awareness 2. Enhance brand image 4. Explore answers and all related questions . Promotional Programme Situational Analysis 3. And funnel-based approaches miss the reality that the customer decision-making process is rarely linear. Analysis of Communication Process 4. Related questions. IMC is about aligning objectives with goals. These are objectives that your company wants to communicate to the public and their target audience. However, developing the integrated marketing plan carefully and accordingly can help you ensure the high potential of the document’s effectiveness and successful usage. Developing the Integrated Marketing Communication Programme 6. Increase sales 5. … Mentoring, Evaluation and Control. The third step of the IMC planning process is to decide what the communication objectives are. For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do: 1. The second step of the IMC planning model developed by Wang and Schultz analyzes information on customers to understand their attitudes,their history,and how they discover and interact with the brand or product. Some examples of these are; 1. In short, IMC is a replacement for outdated marketing models and funnels. Think about it — there’s no mention of customers in the four P’s model (price, product, promotion, place). ADVERTISEMENTS: This article throws light upon the six main steps of integrated marketing communication planning process. Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among end-users. The steps in the Integrated Marketing Communications Planning Model include: Review of the Marketing Plan – the first step in the IMC planning process is to review the marketing plan which is a document that describes the overall marketing strategy and programs developed for an organization, a product/service line, or an individual brand. Q 11. You may also like marketing action plan examples. There are typically six steps in the IMC planning process. IMC Planning Model - Analysis. You can view samples of our professional work here. This is not an example of the work produced by our Essay Writing Service. Integrated Marketing Communication Plan: Case study of Folli Follie Group. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience. Change customer beliefs 3. Reinforce purchase decisions Budget Determination 5. September 2014; DOI: 10.13140/2.1.4214.2086. 6th Jun 2017 Marketing Reference this Disclaimer: This work has been submitted by a university student. The steps are: 1. Review of Marketing Plan 2. 3288 words (13 pages) Essay.

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